Grab 10% off on all of your Favourites
Fast Shipping Across Pakistan
Limited Time Offers Available
Secure Online Payments
Easy Return Policy
Grab 10% off on all of your Favourites
Fast Shipping Across Pakistan
Limited Time Offers Available
Secure Online Payments
Easy Return Policy
Our Story
Flosem
Hi, I’m Michelle.
I started my first brand, MISAAL in 2021 with just 10,000 rupees and a dream.
Things didn’t go as planned, and I failed.
But failure taught me more than success ever could.
Now, in 2025, I’m back.
With a new vision.
A stronger mindset.
And a message for every girl who’s been told “you can’t”:
One failure doesn’t define you.
That’s why MISAAL has evolved into FLOSEM a brand inspired by flaws, lessons, and strength.
Every piece we create reflects one truth:
You choose who you are.
You’ve made mistakes.
You’ve learned.
You’ve grown.
FLOSEM isn’t just clothing.
It’s your story.
Wear it proudly.
Love your flaws.