Our Story

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Flosem

Hi, I’m Michelle.

I started my first brand, MISAAL in 2021 with just 10,000 rupees and a dream.
Things didn’t go as planned, and I failed.
But failure taught me more than success ever could.

Now, in 2025, I’m back.
With a new vision.
A stronger mindset.
And a message for every girl who’s been told “you can’t”:

One failure doesn’t define you.

That’s why MISAAL has evolved into FLOSEM a brand inspired by flaws, lessons, and strength.

Every piece we create reflects one truth:
You choose who you are.

You’ve made mistakes.
You’ve learned.
You’ve grown.

FLOSEM isn’t just clothing.
It’s your story.

Wear it proudly.
Love your flaws.